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This web site had the following on the web page, "Vinik Educational Placement Services, Inc." We noticed that the web site said " Where do our students go to college? Law Students, Pre-law Students, and Lawyers." It also said " We guide high school students through the college admissions process so that they end up at schools where they can be happy and successful. We also work with transfer students who are interested in finding colleges that are better fits for their interests. Vinik Educational Placement Services, Inc. 4701 Sangamore Road, Suite S105 ." The header had college as the highest ranking optimized keyword. It is followed by career, counselor, and admissions which isn't as ranked as highly as college. The next words vinikeps.com uses is consultant. coach was included and could not be seen by search engines.